Social Media and Marketing Assistant – Hessle, England

CAREMARK LTD

 

This role will drive the hyper-local marketing and PR strategy for Caremark Hull, East Riding, Selby, York and North Lincolnshire. To lead and manage all marketing and PR activity, ensuring a consistent, professional brand presence across all digital platforms, with the key focus of growing our private client base as well as attracting high-quality care professionals.

 

A key element of this role is leading our network of Community Champions to drive awareness of our services within the local communities, as well as build relationships with local community support groups & organisations.

 

Job Title: Social Media and Marketing Assistant

Job Type: Full-time

Pay: From £25,000.00 per year

Location: Hessle, England

 

Person Specification

 

• Proven experience in a marketing / PR role, ideally within a multi-site or franchised environment but not essential.
• Experience managing community outreach or localised campaigns is essential.
• Exceptional written and visual storytelling skills.
• Dynamic, creative, data-driven, and highly organised and autonomous. A natural leader who can inspire and liaise with internal and external teams and individuals.
• Access to a vehicle is required to visit the different territory sites and Champions

 

Principal Responsibilities

 

• Develop and execute a dynamic content calendar across all social media platforms.
• Oversee the website presence, including SEO optimisation.
• Lead on the creation of original content (copy, graphics, video).
• Manage social media advertising campaigns, utilising content creation tools (e.g. Canva, Adobe Suite) and scheduling platforms.
• Lead and mentor the Community Champions & turn feedback and case studies into actionable marketing campaigns.
• Gather insights from Champions on local competition, community events, and partner opportunities to inform the overarching strategy.
• Build and maintain relationships with local partners, stakeholders, and media to grow community bases.
• Lead the coordination of client events & charity initiatives.
• Manage PR communications, including pitching positive stories to local press.
• Monitor and analyse campaign performance, audience demographics, and SEO data.
• Produce monthly reports, utilising data to refine strategies and demonstrate ROI.

 

Benefits:

• On-site parking
• Referral programme
• Store discount

 

Experience:

Marketing: 1 year (required)

 

Licence/Certification:

Driver’s Licence (required)

 

Willingness to travel:

50% (required)

 

Apply Now

Contact us to apply directly, CLICK HERE 

 

Work Location: In person